The quintessentially English tradition of cheese rolling could be turned into a two-day festival to head off health and safety fears.

Organisers say the event has to change but locals fear it may turn into a “cheap” commercial event.

Committee spokesman Nigel Thomas said: “The event really needs to change dramatically if it is to survive. In its present form it attracts just too many people for us to handle safely.”

The committee has now brought in an event management and public relations firm to organise a completely new event.

However Nigel Cooper, chairman of Cranham Parish Council, said: “If it’s ticketed it will just become a mini-Glastonbury, with cheese rolling as a side show.

Check out the madness for yourself!