FOSTER’S has begun a high-level global review of its flagging Rosemount wine brand in an attempt to resuscitate the portfolio that once accounted for nearly 10 per cent of group wine sales but is now suffering falling sales and negative demographic trends.

One of the contentious issues up for debate will be Rosemount’s diamond-shaped bottles, with some managers forming the view the unorthodox shape is viewed by drinkers as a gimmick that hinders the label’s attraction to more serious wine buffs and limits its ability to attract premium prices.